Public Relations Leader (f/m/d) - fulltime

What you need to know

• Fair pay and a full benefits package - full thirteenth salary, holiday pay and a lot more besides
• All the opportunities of a globally successful and growing company: We provide a wide variety of career paths for you at IKEA
• A company that promotes talent with plenty of support for personal development
• A working environment that honors your work-life balance
• Co-worker discount and a share in our company's achievements with a bonus and loyalty program
• A policy of providing preferential treatment to suitable candidates with serious disabilities

Who you are

This position is to be filled full-time at the earliest possible date until 31 August 2026.

• We don't care what professional education you have or what you studied. What matters is that you have proven track record in the Leadership of communication teams and communication agencies
• You have a passion for home furnishing and digital retail trends and implementing them in communication strategies
• You have many years of professional experience (at least 10+ years) in the agency environment (e.g. as Strategy Director) or at corporate side (as Head of Corporate or Brand Communications)
• Ideally, you have industry experience in retail and have already worked on international brands
• You develop clear positioning and surprising 360 degree campaign strategies that know how to convince our target groups
• You have deep knowledge in media relations - product and brand communication and brand positioning, with a proven track record of managing media relationships effectively
• You have a good network within the German media landscape and experience in establishing close relationships with senior journalists
• You can compile the results of press work into concise, impactful reports for C-level stakeholders
• You are familiar with the media landscapeand have up-to-date knowledge of traditional and social media platforms, their usage, and methods for measuring their impact
• You understand IKEA's corporate identityand know IKEA's core values and vision, ensuring accurate and consistent representation in all communications
• You are skilled in stakeholder managementand create engaging communication while effectively managing relationships with media and other stakeholders
• Strong text and language skills in German and English (written and spoken)

Your responsibilities

• You develop and implement positioning strategiesby creating and executing comprehensive communication strategies at the country level, focusing on both earned and owned media
• You promote and protect the IKEA brandby developing and maintaining strong relationships with media and influencers to enhance and safeguard the brand's reputation
• You engage in proactive and reactive communicationby managing proactive and reactive communication efforts through media and strategic influencers to address both opportunities and challenges
• You strengthen communication preparedness for crisesby developing and implementing plans to handle reputational issues and crises, ensuring the organization is prepared to respond effectively
• You identify and support IKEA leaders as communicatorsby training and supporting IKEA leaders to be effective and inspiring communicators, acting as spokespersons when appropriate
• You increase brand awarenessby utilizing targeted media strategies and co-leading events to elevate brand awareness and engage the public effectively

Apply now

We look forward to receiving your detailed application with your salary expectations and when you can start at the earliest. Do not hesitate to contact coe.recruitment.de@ingka.ikea.com if you have any job-related questions.