The Position
Are you a dynamic, innovative leader with a passion for healthcare and a knack for marketing? Do you thrive in a collaborative, cross-functional environment and have a desire to make a real difference in the lives of patients? If so, we have an exciting opportunity for you.
Boehringer Ingelheim is seeking a (Senior) International Product Manager (IPM) for our Therapeutic Areas CardioMetabolism & Respiratory. This pivotal role will drive forward complex marketing workstreams, collaborate with key Operational Units (OPUs), and lead external agencies to achieve our ambitious goals of improving outcomes for people living with interconnected cardio-renal-metabolic conditions.
This role is not just about managing projects - it's about driving forward project leadership, innovation, and disruptive thinking. You will be fully accountable for your respective span of project work and reporting of results, offering high visibility to BI senior leadership.
Join us in our mission to improve patient lives through innovative healthcare solutions. Let's drive change together.
Tasks & responsibilities
- As a (Senior) IPM, you will work closely with Regions/OPUs to define and execute customer insight-driven strategies, capturing critical insights and supporting local adaptation and implementation of brand strategies.
- You also have the opportunity to serve as the Brand Team Representative at key events across the Therapeutic Areas and the Regions/OPUs.
- You will apply digital and direct channels effectively in the context of the marketing funnel (awareness, conversion, loyalty) and utilize data and insights to determine the optimal channel mix.
- You will coordinate activities with internal partners and 3rd parties/partnerships to drive alignment and support the effective implementation of marketing plans and you will build expertise, recommending novel media and digital partnerships to enhance marketing strategies and customer engagement at corporate as well as on local levels.
- You will provide input into the Global Brand strategy, ensuring input from key stakeholders and OPUs to validate and optimize brand strategies and tactics and communicate those to to internal stakeholders.
- You will develop marketing programs in compliance with BI policies and Global regulations. You will support MLR in understanding new channels, data, and capabilities, being perceived as a partner in driving the evolution of tactics and strategies.
Additional tasks and responsibilities for the Senior role:
- You will work with cross-functional teams and thrive in a competitive environment, managing interdepartmental and cross-company interfaces to ensure smooth collaboration and communication.
- You will work independently when required, with minimal guidance, determining your own priorities, projects and monitoring resources within your work.
- You will demonstrate a high level of comfort and autonomy for strategic decision-making, specifically during situations where not all facts may be available.
- Therefore, you show the ability to lead larger project team through abstract problem-solving and challenges of ambiguity or uncertainty.
- You will drive analysis of the latest market trends and generate insights from available sources, including competitor and customer behavior, as well as product and market performance.
Requirements
- Possess an advanced degree, preferably a PhD, Master`s of Science or of Business Administration
- Significant experience in marketing with a demonstrate strong background in customer experience management and digital Marketing, content management and digital development processes
- Specific experience with Search, Display, Paid Social, Content Marketing, and data-sourced/programmatic media strategies
- Knowledge of customer data and digital norms in various countries
- Familiarity with marketing automation systems, sales force strategies, media, and Rep orchestration concepts
- Ability to work as part of a matrix team within Corporate
For the Senior Role you additionally have:
- Extensive experience in marketing, including a strong background in customer experience management and/or digital marketing beneficial in OPU/Regional marketing experience
- Experiences in setting up Marketing strategies and tactics for supporting Global Brand sales for key countries
- Commercial leadership knowledge special for new asset development to ensure optimal launch success
Ready to contact us?
If you have any questions about the job posting or process - please contact our HR Direct Team,
Tel: +49 (0) 6132 77-3330 or per mail: hr.de@boehringer-ingelheim.com
Recruitment process:
Step 1: Online application - application deadline 28 October, 2024
Step 2: Virtual meeting starting beginning of November, 2024
Step 3: On-site interviews in the end of November, 2024
Unser Unternehmen
Bei Boehringer Ingelheim entwickeln wir bahnbrechende Therapien, die das Leben von Mensch und Tier verbessern. Als 1885 gegründetes und seitdem im Familienbesitz befindliches Unternehmen nehmen wir eine langfristige Perspektive ein. Mit 52.000 Mitarbeitenden weltweit setzen wir unsere Ziele um und fördern dabei eine vielfältige, gemeinschaftliche und inklusive Unternehmenskultur. Wir sind überzeugt: Mit talentierten und ambitionierten Mitarbeitenden und ihrer Leidenschaft für Innovationen heben wir die Grenzen des Erreichbaren immer wieder auf.
Warum Boehringer Ingelheim?
Bei uns können Sie wachsen, zusammenarbeiten, innovativ sein und Leben verbessern.
Wir bieten Ihnen herausfordernde Tätigkeiten in einem respektvollen und kollegialen globalen Arbeitsumfeld mit einer Vielzahl von auf Innovation ausgerichteten Denkweisen und Methoden. Darüber hinaus sind für uns Qualifizierung und Entwicklung für alle Mitarbeitenden von zentraler Bedeutung, denn Ihr Wachstum ist unser Wachstum.
Boehringer Ingelheim ist ein globaler Arbeitgeber, der sich für Chancengleichheit einsetzt, und ist stolz auf seine vielfältige und inklusive Kultur. Wir begrüßen die Vielfalt von Perspektiven und streben nach einem inklusiven Umfeld, wovon unsere Mitarbeiter*innen, Patienten*innen und Communitys profitieren.
Sie möchten mehr erfahren? Dann lesen Sie hier weiter https://www.boehringer-ingelheim.com
